Indian politics is a whirlpool. Twists and turns are always observed in India since Independence. In Indian Politics observes the biggest question for all time is “Do social media encourages or support a political party or candidate?”. If YES then what are the pros and cons of social media in Indian Elections?
India is a youth country where 40% of the population of composes Youth. The most observing year of the election was 2014, where the political battleground was social media.
Indeed, Indian political campaigners have identified a future trend. They utilised digital promotion features as their growth in Indian politics.
Undoubtedly, Social media was never used before that particular instance. Digital media is carried out as a station to carry the audience to desired or predicted locations.
Apart from this, sending mails, public gathering, messages, and delivering recorded calls was part of election campaigning. Creating Hoaxes or fake stories has influenced many voters. Without a doubt, this always turned the volume up in Indian politics.
Where Social media acted as reputation manager/reputation management, a vehicle to deliver thought to youth, different strategies to win elections, digital marketing, campaigning and a lot more.
Social Media Election Campaigning potential Pros
- Promotion of election campaigns, schedules, awareness, time management, events in an election agenda on platforms like LinkedIn, Twitter, Facebook, Instagram, Quora and YouTube.
- Social sharing of online election organisation to encourage the participation of members, friends, family, fans and representatives.
- Directly engagement of Representative with the live audience on social media.
- Information sharing of cultural activities performed by a candidate in every fraction of time. This creates regular updates resulting in audience engagement.
- Supplicate feedback from members, voters, different background personals and other digital reforms.
- Digital marketing creates a virtual identity for a candidate. It’s an art of self-promotion by using E-media.
- Digital media strategies to win elections.
Social Media Election Campaigning potential Cons
- Biased by laws and promises, cannot bluff around the promises made on social media. This might create an impact on the voters as a rival can take advantage of it. Determination and coherence is the key to the commitment with the vision.
- Moreover, politicians might create hype around normal things to create more noise. This problem alters peace and disrupts harmony among people.
- Social media can be used as a weapon to target to create outrage, riots, hatred, suspicion and violence caused by misguiding or misleading.
- Gridlock is the biggest problem created by political minorities by using E-media.
Conclusion
Political campaigner’s authorities should conquer the artefacts to emphasise the benefits for the voters. Political parties should put more effort into the guidelines and work on their framework. One has seen the power of the youth majority. Thus should stick to the needle pointing to the exact objective.
